Brand Identity
Photography
Alma Botanica
Alma Botanica is a small-batch, plant-based skincare brand founded by a former dermatologist who wanted to create products that were genuinely clean — no greenwashing, no misleading claims, no overdesigned packaging hiding a mediocre formula. I was brought in to develop the complete brand identity and packaging system, creating a visual world that feels as honest and nurturing as the products themselves.
Year
2026
Client
Alma Botanica
Industry
Beauty & Skincare
Roles
Brand Designer & Photographer
About
The clean beauty space is flooded with brands that look identical — soft pastels, watercolor botanicals, script fonts, and the word "glow" on every surface. Alma Botanica needed to feel natural and premium without blending into the sea of sameness. The founder was very clear: Don't make us look like every other "clean" brand. Show the science behind the botanicals — this isn't just pretty plants. Make the packaging feel like something you'd want to keep on your shelf. Be sustainable — in materials and in design choices
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